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ETHICALLY ORIGINAL STYLES
Prepared just for you.
S T R A T E G Y
Johnson et al. (2008) defines corporate strategy as the direction and scope of an organization over the long- term, which achieves advantage for the organization through its configuration of resources within a changing environment to meet the needs of markets and to fulfil stakeholder expectations.
de Kare Silver Se Test
Product characteristics and familiarity and confidence are marked out of 10, and consumer attributes are marked out of 30, stating that any product scoring over 20 has good potential, since the score for consumer attributes is likely to increase through time.
Business Canvas Model
“BMC can help users visually represent of the elements of a business model and the potential interconnections and impacts
on value creation”.
Micro-Environment (external)-Porter’s Five Forces
The model provides a framework for analysing a firm’s
competitive position within a well–defined industry structure, measured by the attractiveness of an industry, and thus the average long–term profitability of firms operating therein.
Resource-Based View (RBV)
The Resource-Based View (Barney, 1991) tries to explore the link between the firm-level resources (assets and capabilities) and sustainable competitive advantage.
These strengths include “all assets, capabilities, organisational processes, firm attributes, information, knowledge, et cetera controlled by a firm that enable the firm to conceive of and implement strategies which improves its efficiency and effectiveness” (Barney 1991).
Value Chain Analysis
This consists of five primary activities and four support activities, which tells us how we can differentiate our products by analysing the chain of events which occur within the company.
7P's Marketing Mix
Kotler et al (1989) defines marketing mix as the set of controllable marketing variables that the firm blends to produce the response it wants in the target market (Kotler et al., 1989), representing the companies’ values, which need to be reflected within the content of the website.
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