GOOD DESIGN IS SUSTAINABLE DESIGN
Shop now.
Built Green’s competitor is ASOS, who are a British online fashion and cosmetic retailer, primarily aimed at young millennials. The site sells over 850 brands and its own private labels of clothing and accessories
COMPETITOR ANALYSIS
ASOS Design
Online Value Proposition (OVP)
Free Shipping
Content
-
Ability to view different products, either by brand or by product
-
• Video of product provided
-
• “Find your Fit Assistant” for size available and further help enlisted on the same page
Customisation
-
Promotional messages are sent after an account is made
-
Requests for contact preferences after you make an account
-
Ability to request monthly magazines
Community
-
Unable to leave comments or review on products
-
App available, but unable to review any of the products
Convenience
-
Online store is available 24/7
-
Available to collect from various convenient check-out points
-
Offers a range of delivery services, but has charge for each one
Choice
-
Most brands can be found on ASOS, rather than having to look at individual websites
Cost Reduction
-
Slightly cheaper prices for clothing from other brands, in comparison to if you bought from the original website
-
Offers 10% discount for students