GREEN FASHION
Kinder to the planet.
Any eCommerce site faces many risks and challenges throughout its life, therefore, setting contingency plans and resolutions is important for its survival.
R I S K S A N D C H A L L E N G E S
Aswani et al. (2018) highlights that digital marketing can have a negative effect if performed by unskilled service providers.
To minimise costs as much as possible, adopting stronger marketing analytics can gain an insight into how efficient our digital marketing campaign is.
Many customers refuse to perform online transactions and relate that to the lack of trust or fear for their personal information (Potlapally, 2011).
A way to overcome this would be to make sure that the website is hosted on a standalone server, instead of multiple other sites. Also, updating the eCommerce platform regularly with software
Since the adaption of Instagram shopping and Facebook promotion, it has made it easier for eCommerce brands to sell products through our social media pages.
This inevitably does engage us to our audience and increase our reputation through social media platforms.
Cybersecurity Issues
In the world of social marketing, achieving and impressing new customers has become less important as companies focus more on ongoing engagement, relationships and lifetime customer value (Kim, 2006).
As a result of continuous developments, this could be a challenge due to the affordability in acquiring